Primo Joins 1% for the Planet

Primo Joins 1% for the Planet

Primo Sports Company is proud to announce that we have become a member of 1% for the Planet.  This means we donate at least 1% of our annual revenue (not profit) to support environmental organizations focused on the preservation of our planet. 

"Currently, only 3% of total philanthropy goes to the environment and, only 5% of that comes from businesses. The planet needs bigger support than this, and our growing network of business members are doing vital work to increase giving and support on-the-ground action. We're excited to welcome Primo Sports Company to our global movement," says Kate Williams, CEO of 1% for the Planet.

By contributing 1% of their annual sales, thousands of 1% for the Planet members have raised over $450 million to support environmental partners around the globe.

Why we joined 1% for the Planet: 

At Primo Sports Company, we have a clear mission: to provide access to high-quality lacrosse gear at an affordable price point. We believe that the current options in the market have become saturated with expensive products that offer little differentiation. That's why we strive to challenge conventional thinking in everything we do.

From our business model to product design, material selection, and manufacturing process, we constantly think outside the box to find new creative solutions that promote the growth of the game and enhance the sport.

We value the process over the end result and are committed to constant improvement in all facets of the sport, not satisfied with the status quo.

Just as we challenge the conventional norms in the lacrosse equipment industry, we also take responsibility for the environment. We believe in the importance of preserving our planet and its resources. That's why we decided to become of member 1% for the Planet.  

This membership represents one small step for taking greater responsibility for the environment and serves as a guide post to pursue ways to make our products more sustainably and have a greater impact to making a difference on a larger scale. 

We firmly believe that Earth Day is not a once-a-year event but an everyday mindset. As passionate advocates for the environment, we recognize that protecting the planet is essential for the enjoyment of sports, including lacrosse, in natural surroundings.

At Primo Sports Company, we are committed to offering affordable quality gear, challenging norms, and protecting the planet we all call home. Together, let's make a positive impact on the lacrosse community and beyond.

We hope that our membership will also help encourage other brands serving the lacrosse industry to follow suit. 

About 1% for the Planet

1% for the Planet is a global organization that exists to ensure our planet and future generations thrive. We act as an accountability partner for businesses supporting environmental partners through annual membership. We make environmental giving easy and effective through partnership advising, impact storytelling and third-party certification.

Started in 2002 by Yvon Chouinard, founder of Patagonia, and Craig Mathews, founder of Blue Ribbon Flies, our members have given over $450 million to environmental partners. Today, 1% for the Planet’s global network consists of thousands of businesses and environmental partners working toward a better future. 

Look for the 1% for the Planet logo to purchase for the planet, learn more and join at

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