• The Primo Advantage

    With Primo shafts, you’re equipped with durable, affordable gear designed to elevate your game and play your best.

  • The Cost of Overpaying

    Don’t settle for overpriced gear that drains your budget. With Primo, you get premium quality without the premium price.

  • Anthony T. - Seattle Starz Parent

    "There is too much to say about the quality of this product. But Beyond the quality of the product is the investment into a lacrosse-first company. Not only do their products stand up to the abuse of the game but the company is situated in a position to continue to help it grow it. Quality and cost are ever-increasing in this great game and Dave Monroe/Primo is doing their best to improve the game and improve its access! Thank you! #growthegame"

  • Cal S. - Albion College Midfielder

    "My name is Cal and I am an Offensive Midfielder for Albion College.  I just wanted to express how impressed I am with the Primo shafts. I truly have felt an increase in shot speed, smoother stick handling, and overall feel. I will be a continued customer for years to come. Thank you."

  • Matt R. - Lacrosse Parent

    “Bought 2 HD shafts because my son breaks other shafts both in field and box. Right out of the box he loved the feel of the shaft. He used it all weekend in a box tournament and said it was the best shaft he’s ever had. Products are great, but so is the customer service! Any chance I get, I let other players and parents know to check out Primo’s line of shafts.”

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ATTACK & MIDFIELD

Whether your an elite offensive-minded attackman or midfielder or a short stick d-mid seeking a shaft that delivers unmatched durability, performance, and quality we have a solution for you.

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LSM & CLOSE DEFENSE

No matter if you're a versatile LSM who dominates on both ends or a lockdown defenseman with a knack for hard checks, Primo has the ideal solution waiting for you!

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GOALIE

Built for the elite goalie seeking a lightweight, strong, and dependable shaft that doesn't break the bank. 

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BUILT FOR BOX

All shafts are not created equal. If your using a shaft designed for field lacrosse in the box game, you could be in for a rude awakening. Equip yourself with the right shaft built for the box game.

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WHY CHOOSE PRIMO?

We utilize high-quality materials, advanced manufacturing techniques, and a direct-to-consumer business model to bring you the highest quality at the lowest possible price.

  • Premium quality at a fair price.

    High-quality materials, advanced manufacturing, and direct-to-consumer model ensure top quality at lowest price.

  • Exceptional customer service.

    Connect directly with our founder and CEO by calling, texting, or emailing. Our utmost priority is your complete satisfaction.

    734.474.1338; Dave@primosportsco.com

  • Sustainable impact.

    We donate at least 1% of our annual revenue (not profit) to support environmental organizations focused on the preservation of our planet. 

  • High Quality Materials

    Engineered to last, season after season.

  • Affordable Pricing

    Top performance without the top price tag.

  • Low Min Customization Options

    Tailored to your team’s identity, designed to win.